Measuring hashtag performance is crucial for anyone looking to boost their social media strategy. With the right tools, you can track how well each hashtag is doing and adjust your approach accordingly. This guide will introduce you to using Flick, a platform designed to help you analyze and improve your hashtag usage.

How to Measure Hashtag Performance: How-to-Steps

Step 1. Sign Up and Log In:

Visit the Flick website. Click on the "Sign Up" button. Fill in your details to create an account. If you already have an account, simply click "Log In" and enter your credentials.

Step 2. Connect Your Instagram Account:

Once logged in, go to the dashboard. Click on "Connect Instagram Account." Follow the prompts to authorize Flick to access your Instagram data.

Step 3. Access Hashtag Metrics:

Navigate to the "Hashtag Analytics" section. Here you can see various metrics for your selected hashtags:

• Competition Score: Indicates how difficult it is to rank in the 'Top Posts' feed.

• Potential Reach: Estimates the audience size if your post ranks high.

• Daily Average Post Count (DAPC): Shows the average number of posts using the hashtag over the last 7 days.

• Average Likes/Comments: Displays the average engagement on top-ranked posts.

• Posts Made: Total number of posts with the hashtag.

Step 4. Analyze Performance:

In the Analytics Suite, review:

• Times Used: How often you’ve used the hashtag.

• Times Ranked: How many times your posts ranked in the top 100.

• Rank Ratio: The percentage of your posts that rank.

• Average Best Rank: The average highest rank your posts achieved.

Discover Simplified Social Media Analytics

For those who are keen on diving deeper into social media analytics, consider exploring Simplified. This platform offers a comprehensive suite of tools beyond just hashtag analytics, helping you manage and optimize all aspects of your social media strategy. From schedule posts to generating engaging content, Simplified provides a holistic approach to social media management. 

Furthermore, Simplified also offers the All-in-One, AI-powered App to enhance your productivity and take care of all your content marketing needs. Forget switching between 6 apps– from videos and graphics to writing and social media management, discover the ease of having everything you need in one place with Simplified!