LinkedIn carousels are an excellent way to share engaging, interactive, and visually appealing content with your audience. Whether you’re showcasing a case study, highlighting product features, or sharing valuable insights, carousels allow you to present multiple images or PDF slides in a single post, enhancing your storytelling.
Sprout Social, a powerful social media management tool, makes scheduling and posting carousels seamless. This guide will walk you through the step-by-step process of posting a LinkedIn carousel using Sprout Social.
How to Post a Carousel on LinkedIn Using Sprout Social
Step 1: Prepare Your Carousel Content
- Gather the images or PDF slides you plan to include in your LinkedIn carousel.
- Ensure the files are high-quality, properly formatted, and relevant to your content strategy.
- If using images, consider adding text overlays or branding elements for a polished look.
Step 2: Log in to Sprout Social
- Go to Sprout Social and sign in to your account.
- If you don’t have an account, sign up for a free trial or subscription.
- Ensure your LinkedIn account is properly connected to Sprout Social.
Step 3: Create a New Post
- Navigate to the Publishing tab and click Compose to create a new post.
- Select LinkedIn from the list of connected social networks.
Step 4: Upload Your Carousel Files
- Click on the Attach button to upload your prepared images or PDF document.
- If using images, arrange them in the order you want them to appear in the carousel.
- Ensure your file meets LinkedIn’s requirements:
- PDFs: Maximum of 300 pages and 100MB.
- Images: Supported formats include JPG, PNG, and GIF.
Step 5: Add Captions, Hashtags, and Tags
- Write an engaging caption to describe your carousel content.
- Use relevant hashtags to increase reach and discoverability.
- Tag any relevant individuals or companies to enhance engagement.
Step 6: Schedule or Post Immediately
- Choose whether you want to post immediately or schedule for a later time.
- Use Sprout Social’s scheduling calendar to pick the optimal posting time for maximum engagement.
Step 7: Review and Publish
- Double-check your post for any errors or missing details.
- Click Send to publish your carousel instantly, or save it as a draft for later review.
- Monitor the performance of your carousel through Sprout Social’s analytics dashboard.
Conclusion
Posting a LinkedIn carousel using Sprout Social is a simple yet effective way to enhance your LinkedIn marketing strategy. By leveraging carousels, you can share detailed insights, boost engagement, and present your content in a more interactive way. With Sprout Social’s scheduling and analytics tools, managing and optimizing your LinkedIn posts has never been easier.
FAQs
1. Can I post a LinkedIn carousel using a free Sprout Social account?
Yes, but some features, such as advanced scheduling and analytics, may be limited to paid plans.
2. What file formats can I use for a LinkedIn carousel?
You can upload PDFs, JPGs, PNGs, and GIFs. PDFs are ideal for multi-slide carousels, while images can be arranged manually.
3. How many slides can I include in a LinkedIn carousel?
LinkedIn allows up to 300 pages for PDFs. For image carousels, there’s no official limit, but keeping it concise (5-10 slides) is recommended for engagement.
4. Can I edit a scheduled carousel post in Sprout Social?
Yes, you can edit the post before it goes live. However, once it’s published, you can’t change the images or PDFs, only the caption.
5. How do I track the performance of my LinkedIn carousel?
Use Sprout Social’s analytics tools to monitor impressions, clicks, shares, and engagement rates for your carousel post.
