How to Schedule Reels on Instagram Using Hootsuite

December 19, 2024

In the bustling world of social media, staying ahead with engaging content is key, and Instagram Reels have proven to be a vital part of this dynamic. If you're looking to schedule Instagram Reels to maintain a consistent and impactful online presence, Hootsuite offers a reliable solution. As a top-notch IG reel scheduler, Hootsuite allows you to plan and organize your reels precisely, ensuring your content hits the mark every time.

How to Schedule Reels on Instagram: How to Steps

  1. Sign-up / Log-In to Hootsuite:

Go to Hootsuite and log in to your account. If you don’t have an account yet, sign up by providing the necessary details. Choose a plan that suits your needs, whether it's free or premium.

  1. Connect Your Instagram Account:

Once logged in, navigate to your dashboard and click on “My Profile” or “Account Settings.” Select “Add a Social Network” and choose Instagram from the options provided. Follow the prompts to securely link your Instagram Business or Creator account, as personal accounts cannot be used for scheduling posts.

Related: How to Post Carousel on LinkedIn using Hootsuite

  1. Access the Publisher:

On your Hootsuite dashboard, locate the “Publisher” section in the main menu. This section serves as the hub for all your content planning and scheduling tasks.

  1. Create a New Post:

Click on “Create Post” or the “+” button to start crafting your Instagram Reel. From the list of connected social media profiles, select Instagram to ensure the content is directed to the right platform.

  1. Upload Your Reel:

You can either drag and drop your video file into the designated post creation area or click “Upload” to browse and select your video. At this stage, you should add a compelling caption, relevant hashtags, and any other necessary details to enhance engagement.

Related: How to Schedule Reels on Instagram Using Ocoya

  1. Set the Schedule:

Once your Reel is ready, click on “Schedule for later.” Choose the date and time you want your Reel to go live. Ensure that the timing aligns with your audience’s peak engagement hours to maximize reach and visibility.

  1. Review and Confirm:

Before finalizing, carefully review your post details, including the caption, hashtags, and scheduled time. If everything looks good, click “Schedule” to confirm and set your Reel for publication.

  1. Monitor Your Scheduled Reels:

Navigate back to the “Publisher” section to view all your scheduled posts. Here, you can monitor your content calendar, edit scheduled posts, or reschedule them if needed before they go live.

Related: How to Schedule Reels on Instagram Using Planable.io

Additional Scheduling Methods

Using the Hootsuite Mobile App: If you prefer to schedule Reels on the go, you can utilize the Hootsuite mobile app, available for both iOS and Android. The scheduling process remains the same, allowing for seamless content management from your mobile device.

Bulk Scheduling: For users handling multiple Reels, Hootsuite offers a bulk scheduling feature. Simply prepare a CSV file containing all your post details, including captions and scheduling times, and upload it to schedule multiple Reels in one go.

Frequently Asked Questions (FAQs)

1. Can I schedule Instagram Reels with a personal account using Hootsuite?
Yes, Hootsuite supports scheduling for Instagram Business and Creator accounts. To schedule Reels, ensure your account is switched to either of these account types in Instagram settings.

2. Does Hootsuite provide analytics for scheduled Instagram Reels?
Yes, Hootsuite offers in-depth analytics to track the performance of your scheduled Reels. You can monitor engagement metrics such as views, likes, comments, and shares to optimize your content strategy.

3. Is it possible to edit or reschedule a Reel after scheduling it in Hootsuite?
Yes, you can modify the scheduled Reel by accessing the Publisher section. From there, you can edit the caption, change the scheduled time, or even delete the post if needed.

4. Can I schedule Instagram Reels with audio and effects using Hootsuite?
While Hootsuite allows you to upload and schedule Reels, it does not support adding Instagram's native audio and effects. You should edit your Reel within the Instagram app before uploading it to Hootsuite.

5. Does Hootsuite offer a free plan for scheduling Instagram Reels?
Yes, Hootsuite offers a free plan that allows you to schedule a limited number of posts per month. For advanced features like analytics and bulk scheduling, you may need to upgrade to a paid plan.